“Digital Launchpad: Building the Online Presence from Scratch”

“Digital Launchpad” is a full-scale digital marketing project focused on establishing a startup’s online presence from the ground up. This project was designed to help a new business enter the digital space, create brand awareness, attract initial customers, and lay the foundation for future marketing efforts.

To create a strong and cohesive digital identity for the business by launching its website, social media, and branding—while ensuring the brand is discoverable, trustworthy, and engaging for its target audience.

During the "Digital Launchpad" project, several challenges emerged while building the startup’s online presence from the ground up. One of the initial hurdles was the complete absence of brand identity—there was no logo, defined color palette, or tone of voice, which made it difficult to create cohesive digital assets. With limited budget and resources, the project relied heavily on free tools and platforms, which restricted some design and SEO capabilities. Another significant challenge was the lack of a technical team, making it essential to develop a functional, responsive website without any coding support.